Sending a WhatsApp broadcast is the easy part. The hard part is everything around it: capturing the lead, following up at the right time, taking the payment, delivering the product and bringing the buyer back.
WAmation is built to save contacts and send WhatsApp broadcasts. Serlzo is built to run the whole business: your WhatsApp marketing, your email and SMS, your CRM, your store and your community, with an AI agent that sets it all up for you.
So the question isn't "Which tool can send my broadcast?" Both can. The question is "Which one turns those messages into sales, and keeps working as I grow?"
Sio: tell it what you need and it builds it
Most automation tools hand you a dashboard and leave you to work out how the pieces connect.
Sio removes that step. It's an AI agent built into Serlzo that works for you. You tell it what you want in plain words, and it does the setup:
- It builds for you. Say "launch a funnel for my 4-week design cohort" and Sio creates the pages, forms, emails and workflows.
- It sets up your automation. Describe the follow-up you want, such as "send a WhatsApp reminder to everyone who signed up but didn't pay", and Sio builds the workflow that sends it.
- You don't need to learn the menus. You ask Sio instead of searching for where a setting lives.
On most platforms, you spend your first week learning the software. With Sio, you can spend it selling.
WAmation has auto-responders and chatbots, but you build each one yourself, and there's no assistant to set up the rest of your business.
WhatsApp automation: broadcast on the official API
WhatsApp is where your customers already are. Serlzo lets you market to them there at scale, without risking your number.
- The official WhatsApp API. Connect your WhatsApp Business number through Meta's official API. Customers see your name, and you're not relying on a linked-device workaround that WhatsApp can ban.
- Broadcasts. Send one message to your whole contact list, or filter it down to a segment such as buyers of a certain product or people who signed up last week. Schedule it and send yourself a test before it goes out. Here's how to set one up.
- Group automation. Schedule messages to your WhatsApp groups so your community hears from you on time, every time.
- An AI chatbot. The WhatsApp AI chatbot learns from your products, pages and documents. It answers questions, sends checkout links when a buyer is ready and hands the chat to you when it needs a human.
- One inbox. Every conversation sits on the contact's timeline, and you can take over whenever you want.
WAmation's chatbots follow keyword rules you write. Serlzo's chatbot understands what the customer is asking and can close the sale.
Workflow automation: follow-up that runs itself
Serlzo's workflows take care of what happens after someone signs up, pays, books or joins your list.
- Start from any action. Trigger a workflow from a form submission, a purchase, a booking or a new community member.
- Message on every channel. Send WhatsApp, email and SMS messages, personalised with each contact's name, product or signup source.
- Branch on behaviour. Set conditions that decide what each person gets next, so buyers and browsers don't get the same message.
- Keep your CRM up to date. Tag contacts, update fields and move people through your pipeline automatically.
- Start from a template. Use ready-made welcome sequences, post-purchase delivery flows and renewal reminders.
- See what's happening. Watch who entered each workflow and whether each step is waiting, completed, failed or skipped.
WAmation's automations are tied to a broadcast list and only send WhatsApp messages. On Serlzo, one workflow can reach a contact on WhatsApp, email and SMS.
Selling: take the payment where the conversation happens
A broadcast that gets a reply is only worth something if the person can pay.
- A storefront and checkout links. Sell courses, digital downloads, services and paid calls from one storefront. Every product gets its own checkout link you can drop into a WhatsApp chat.
- Automatic delivery. Serlzo delivers the product the moment payment clears.
- A wallet you control. Sales collect in your Serlzo wallet, and you can withdraw to your bank at any time. Payouts settle within 24 hours.
- Abandoned checkout recovery. When someone opens your checkout and leaves, Sio follows up to bring them back.
WAmation doesn't take payments, so you need a separate store or payment link, and the buyer drops out of your automation the moment they leave the chat.
Everything you get with Serlzo
Serlzo replaces the stack of separate tools most businesses end up paying for. Here's everything it includes.
Sell your products
- A storefront for every kind of digital product. Sell online courses, digital downloads, packaged services and paid 1:1 calls from one storefront.
- Local and international payments. Serlzo checkout takes cards, bank transfer, USSD and mobile money from buyers in 180+ countries.
- Course hosting. Host your lessons on Serlzo with course hosting, and buyers get access the moment they pay.
Build and host your pages
- An AI page builder. Build sales pages, landing pages and funnels with the page builder, starting from a prompt, a template or a blank canvas.
- Your own domain. On Pro and above, connect a custom domain for your storefront, pages, courses and communities.
- Forms. Collect leads, applications and survey responses with forms, and embed them on any page or website.
- Link in bio. One page that brings together your store, courses, community, forms and socials.
- Analytics. Track views, clicks, signups, sales and conversions from one overview.
Run your community
- Free and paid communities. Run a community with recurring billing, a member feed and a listing on Discover, where new members can find you.
Market and follow up
- WhatsApp marketing. Broadcasts, group scheduling and a shared inbox on the official API.
- A WhatsApp AI chatbot. The chatbot answers questions, sends checkout links and hands over when it needs a human.
- Email marketing. Send email campaigns and multi-step sequences.
- SMS marketing. Reach contacts by SMS for launches, reminders and offers.
- Workflow automation. Build workflows across WhatsApp, email and SMS.
- A CRM. Every buyer, member and lead is saved as a contact in your CRM, included on every paid plan.
Track your ads and connect your tools
- Meta Pixel integration. Connect your Meta Pixel so your Facebook and Instagram ads can track who converts.
- Integrations. Connect the tools you already use, including the WhatsApp Cloud API, Claude, OpenAI, Meta Pixel, Google Tag Manager and Telegram.
Grow with AI and your team
- Sio, your AI agent. Describe what you want and Sio builds the pages, forms, emails and workflows.
- Offer Lab. See the offers already selling in your niche with Offer Lab.
- Teams and agencies. Work with up to 50 teammates across 3 workspaces, for agencies and teams.
Serlzo vs WAmation at a glance
| Feature | Serlzo | WAmation |
|---|---|---|
| AI agent | Sio builds pages, workflows and follow-ups for you | No |
| WhatsApp connection | Official Meta API | Regular WhatsApp or WhatsApp Business |
| WhatsApp broadcasts | Full list or segments, scheduled | To saved contacts and lists |
| Chatbot | AI, trained on your products, sends checkout links | Keyword rules |
| Workflow automation | WhatsApp, email and SMS, with conditions | WhatsApp only, per broadcast list |
| Campaigns and sequences | No | |
| SMS | Yes | No |
| CRM | Every paid plan | Contact lists |
| Storefront and payments | Yes | No |
| Courses and communities | Yes | No |
| Forms and pages | AI page builder, forms, custom domain | Basic forms and landing pages |
| Team seats | Up to 50 | 1 WhatsApp account per plan |
| Monthly price | Free plan, paid from $13 (about ₦17,500) | From about ₦10,000 |
When WAmation might suit you better
If all you need is to save contacts and send WhatsApp broadcasts from a regular WhatsApp number, and you don't want to set up the official API, WAmation is a simple, low-cost way to do it.
If you're choosing WAmation because you're just starting out and want to keep costs down, Serlzo has a free plan too. It includes a storefront with up to 15 products, a community with up to 20 members, and email and SMS marketing. When you're ready for WhatsApp marketing, workflows and the AI chatbot, paid plans start at $13 (about ₦17,500) a month. WhatsApp messages sent through the official API also carry Meta's own per-message charges, which we explain here.
Why businesses switch to Serlzo
- Your number is safe. Serlzo runs on Meta's official WhatsApp API, so you're not one ban away from losing your customer list.
- Every channel in one workflow. WhatsApp, email and SMS follow-up run from the same automation, with your CRM updated as it goes.
- You can sell, not just message. Checkout, delivery, courses and communities live in the same place as your broadcasts.
Frequently asked questions
Is Serlzo a good WAmation alternative?
Yes. Serlzo does what WAmation does, broadcasts, chatbots and automations on WhatsApp, and adds email, SMS, a CRM, a storefront, courses and communities, all on the official WhatsApp API.
Can I use my regular WhatsApp number on Serlzo?
Serlzo connects through Meta's official WhatsApp Business API. You can register your existing number, as long as it's moved to the API. Here's how to connect it.
Does Serlzo's free plan include WhatsApp broadcasts?
No. The free plan includes a storefront, a community, and email and SMS marketing. WhatsApp broadcasts, workflows and the AI chatbot start on paid plans, from $13 a month.
Ready to make the switch?
Setting up takes a few minutes, and Sio can do most of it for you. If you need help moving your contacts from WAmation, our team will help you migrate.
Comparing email tools too? Read Serlzo vs Mailchimp.