Selar and Nestuge made it easy for African creators to sell digital products online. Serlzo is built for what comes after the first sale: capturing leads, following up and selling again.
All three let you sell ebooks, courses, coaching and memberships, and get paid in naira and foreign currencies. Here's how they differ.
Main differences
Pricing. All three are free to start. Selar and Nestuge take a cut of every sale: 4% + ₦50 on Selar and 3.8% + ₦100 on Nestuge. Serlzo works differently: on a naira sale you pay 0.5%, and the buyer pays a 4.5% + ₦100 checkout fee on top of your price, so you keep 99.5% of what you charge. Paid plans start at $13 (about ₦17,500) a month. On ₦3 million a month in sales, that's about ₦135,000 in fees for you on Selar, ₦144,000 on Nestuge, and about ₦32,500 on Serlzo's Basic plan (₦15,000 in fees plus the plan).
Integrations. Selar connects to email tools like Mailchimp and ConvertKit. Nestuge connects to Google Drive, Google Calendar, Telegram and WhatsApp groups for delivery. Serlzo connects to WhatsApp through Meta's official API, plus Instagram, OpenAI, Zapier, Make and n8n, and you can embed Serlzo forms on your existing website.
Marketing built in. Every paid Serlzo plan includes a CRM, email campaigns, SMS, WhatsApp broadcasts and a WhatsApp AI chatbot. On Selar and Nestuge, you'll usually need separate tools for most of that.
An AI agent. Serlzo's AI agent, Sio, builds pages, forms, emails and workflows from a plain-language request. It also follows up with leads and nudges buyers who stopped at checkout.
Here's how Serlzo, Selar and Nestuge compare:
| Feature | Serlzo | Selar | Nestuge |
|---|---|---|---|
| Fee per naira sale | 0.5% to you; buyer pays 4.5% + ₦100 at checkout | 4% + ₦50 | 3.8% + ₦100 |
| Fee per international (USD) sale | 5.5% to you; buyer pays 9.8% + $0.30 at checkout | About 7% to 10% | 7.5% |
| Monthly price | Free plan, paid from $13 (about ₦17,500) | Free to start, plus paid plans | Free, paid from about $20 |
| Naira payouts | Withdraw to your bank, no withdrawal fee | After 24 hours | Next day |
| AI page builder | Yes | Page builder (paid plans) | Customisable storefront |
| CRM | Every paid plan | Customer list | Top plan only |
| Email campaigns and sequences | Yes | Basic | Basic |
| Messaging, broadcasts and AI chatbot | Limited | Group access control | |
| SMS | Yes | No | No |
| AI agent | Sio | No | AI assistant (top plan) |
| Courses and paid communities | Yes | Yes | Yes |
| Integrations | WhatsApp, Instagram, OpenAI, Zapier, Make, n8n | Mailchimp, ConvertKit, Zapier, LearnDash | Google Drive, Calendar, Telegram, Mailchimp |
| Event tickets and physical products | No | Yes | No |
| Team seats | Up to 50, across 3 workspaces | No | Up to 5 |
What is Serlzo best suited for?
Launches and lead generation
Build a landing page and form with AI, send every signup into your CRM, and follow up by email, WhatsApp and SMS until launch day.
Selling on WhatsApp
Connect your WhatsApp Business number through Meta's API. Serlzo's AI chatbot answers questions, qualifies buyers and sends checkout links, day and night.
Courses and paid communities
Host video courses and charge for community access that renews automatically. Every student and member lands in your CRM.
Agencies and teams
Run up to 3 workspaces with up to 50 teammates, so you can manage several brands or clients from one account.
Finding what to sell
Offer Lab shows you the offers already selling in your niche, then turns them into a scored plan you can launch.
When Selar or Nestuge is the better pick
Choose Selar if you sell event tickets or physical products, or need mobile money across Africa. Choose Nestuge if your products live in Google Drive or your community runs in Telegram or WhatsApp groups.
If you're comparing them because you don't want to pay a subscription yet, Serlzo has a free plan too. It includes a storefront with up to 15 products, a community with up to 20 members, and email and SMS marketing. On naira sales you pay just 0.5% per sale, with the checkout fee paid by the buyer. When you're ready for workflows, WhatsApp marketing and more room to grow, paid plans start at $13 (about ₦17,500) a month.
Why switch to Serlzo?
- Keep more of each sale. You keep 99.5% of every naira sale, and withdrawals to your bank are free.
- Replace your extra tools. Pages, forms, CRM, email, WhatsApp, SMS, courses and community in one dashboard.
- Let Sio do the follow-up. Your AI agent replies to leads and chases stalled checkouts while you work.
Ready to make the switch?
Setting up takes a few minutes. If you need help moving your products and audience from Selar or Nestuge, our team will help you migrate.
Last updated November 2026. Serlzo publishes this blog. Selar and Nestuge details come from their public pages and may have changed since then.